Job Description
Responsible for all aspects of managing customer and their interaction Conduct ongoing analysis of campaigns; manage and optimize to meet client and internal performance goals. Independently troubleshoot account & technical issues to ensure that campaigns are maximizing performance Partner with client and lead internal account team members to define, drive and execute effective optimization strategies and testing schemes designed to improve campaign KPIs Maintain strong communication with clients and internal team members to keep everyone informed of campaign status, scope, or timeline changes and manage client expectations Properly monitor campaign performance against client's objectives, making optimization recommendations as necessary Run weekly internal meetings to update on account performance, team activities and results, and any roadblocks; work with peers and to prioritize tasks and troubleshoot issues Run weekly client call(s) to update client(s) on performance and activities and provide insights around the account and the client's business Prepare and lead semi-annual/quarterly strategic business reviews with the client to discuss industry insights, account performance, and strategic opportunities and ideas
