As a Digital Marketing Specialist with 1 to 3 years of experience, you ll play a crucial role in implementing various digital marketing activities, managing owned and client media, creating engaging content, and optimizing campaigns for maximum impact.
Responsibilities:
- Assist in Developing Digital Marketing Strategy: Collaborate with the team to craft comprehensive digital strategies aligned with client objectives.
- Implement Digital Marketing Activities: Execute initiatives across channels like SEO, SEM, Social Media, Email Marketing, Mobile Marketing, and Display Advertising.
- Manage Owned and Client Media: Oversee websites, mobile apps, and email campaigns, ensuring alignment with brand objectives and optimal user experience.
- Create Engaging Digital Content: Lead creation of relevant and compelling content for distribution across digital platforms, adhering to brand guidelines and SEO best practices.
- Social Media Management: Develop and manage social media campaigns to boost brand visibility, engagement, and conversion rates.
- Digital Advertising Campaigns: Plan, execute, and optimize campaigns across platforms including SEM, Display, Social Media, and Programmatic Advertising.
- SEO Campaign Management: Lead implementation and management of SEO campaigns to improve organic search rankings and drive targeted traffic.
- YouTube Channel Management: Oversee optimization of the company s YouTube channel to maximize reach and engagement.
- Conversion Tracking Implementation: Set up tracking mechanisms on websites and digital platforms to monitor user behavior and campaign performance effectively.
- Market Research and Analysis: Conduct research on market trends, audience behavior, and competitors to identify opportunities for improving engagement and conversions.
- Digital Analytics Reporting: Analyze marketing analytics reports to extract actionable insights and collaborate with the team to develop optimization strategies.
- Stay Updated on Digital Trends: Keep abreast of emerging digital tools, platforms, and technologies to enhance overall performance.
Requirements:
- Bachelor s Degree: in Marketing, Communications, Business Administration, or related field.
- Experience: 1 to 3 years in digital marketing, with a focus on SEO.
- Strong Understanding: of digital marketing channels including SEO, SEM, Social Media, Email Marketing, and Display Advertising.
- Proficiency: in SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, etc.
- Analytical Skills: Ability to interpret data and derive actionable insights.
- Project Management Skills: Ability to prioritize tasks and meet deadlines in a fast-paced environment.
- Communication and Collaboration: Exceptional skills to work effectively within a team.
- Passion for Digital Technologies: Keen interest in staying updated on industry trends and innovations.
