Job Overview:
We are seeking a highly skilled Digital Marketing Officer with experience in managing HubSpot CRM. The ideal candidate will have a strong background in digital marketing, including content creation, SEO, social media management, email campaigns, and analytics, with a focus on leveraging HubSpot's suite of marketing tools to drive engagement, generate leads, and support overall business growth.
This is an excellent opportunity for those who are looking for career growth with a leading Recruitment & HR Services firm. We are specialized in hiring / placing Executives for Oil & Gas, construction, marine, IT & Healthcare industries.
Key Responsibilities
- HubSpot CRM Management: Set up, manage, and optimize HubSpot CRM for tracking marketing activities, lead nurturing, and customer engagement
- Campaign Management: Design, implement, and manage digital marketing campaigns across various channels (email, social media, PPC, SEO, and content marketing) to drive brand awareness and generate leads
- Content Strategy: Collaborate with the content team to create and optimize blog posts, landing pages, and other web content to align with marketing goals
- Email Marketing: Develop and execute email marketing campaigns, including newsletters, drip campaigns, and promotional emails, using HubSpot tools
- SEO & SEM: Optimize digital content for SEO to drive organic traffic, and manage paid search campaigns to generate qualified leads
- Analytics & Reporting: Track, analyze, and report on campaign performance using HubSpot analytics, Google Analytics, and other tools. Adjust strategies based on data insights
- Lead Generation: Develop strategies to attract and convert prospects into qualified leads through inbound marketing initiatives
- Social Media Management: Plan and execute social media campaigns to engage with the target audience and grow brand presence
- Collaboration: Work closely with sales and customer success teams to ensure seamless handoff of qualified leads and improve marketing effectiveness
.
Qualifications & Skill
- Bachelor's degree in Marketing, Communications, or a related fiel
- 3+ years of experience in digital marketing, with a focus on inbound marketing strategie
- Proficiency in HubSpot CRM and marketing automation tool
- Experience in SEO, SEM, email marketing, and social media managemen
- Strong understanding of digital marketing analytics and tools like Google Analytics, Google Ads, and HubSpot Analytic
- Excellent copywriting and content creation skill
- Ability to work in a fast-paced environment and manage multiple projects simultaneousl
- Data-driven mindset with the ability to interpret complex analytics and provide actionable insight
Preferred:
- HubSpot Certification(s) is a plus.
- Experience working in B to B segments.
- Familiarity with A/B testing and performance optimization tools.
Job Location: Online
Working Hours: 8 hours / day; 44 hours /week
Salary: Upto INR 30,000/Month
