Digital Marketing Specialist

Early Applicant

Exp: 2-3 Years

Job Description

Key Responsibilities

Develop, implement, and optimize paid search (PPC) campaigns across Google Ads, Bing Ads, and other relevant platforms.
Monitor and analyze PPC campaigns to track performance and identify areas for improvement.
Conduct keyword research to identify and target key audiences effectively.
Create and manage ad copy, landing pages, and extensions to drive relevant traffic and conversions.
Analyze performance data and produce insightful reports on KPIs such as CTR, CPC, CPA, and ROI.
Perform A/B testing to continuously improve ad copy, landing pages, and campaign performance.
Manage budgets for ad spend, ensuring efficient use of resources and achieving maximum ROI.
Stay up-to-date with PPC trends, search engine updates, and best practices in paid advertising.
Collaborate with cross-functional teams, including content, design, and SEO, to align strategies and achieve marketing goals.
Recommend new strategies to increase traffic, leads, and sales, and adapt campaigns to evolving business needs.

Requirements

2-3 years of proven experience managing PPC campaigns, ideally in a digital marketing agency or in-house team.
Hands-on experience with Google Ads, Bing Ads, and other PPC platforms.
Strong understanding of Google Analytics, Google Tag Manager, and conversion tracking.
Proficient in keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs.
Excellent knowledge of A/B testing and data-driven decision-making.
Strong analytical skills with the ability to interpret performance data and draw actionable insights.
Ability to manage multiple campaigns, meet deadlines, and work in a fast-paced environment.
Strong communication and collaboration skills to work with internal teams and clients.

Nice to Have