Overview: The Digital Marketing Specialist will design, implement, and enhance digital marketing strategies to boost brand visibility, drive customer acquisition, and increase revenue. This role involves leading a team, collaborating with various departments, and staying abreast of industry trends to ensure the organization's digital presence aligns with its business objectives.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to meet company goals.
- Manage and optimize online advertising campaigns, including Google Ads and social media ads (LinkedIn and Instagram).
- Conduct market research and competitor analysis to identify trends and opportunities.
- Oversee email and WhatsApp marketing campaigns.
- Monitor and analyze digital marketing performance using analytics tools, with expertise in Google Analytics.
- Collaborate with cross-functional teams, such as sales and product development, to ensure marketing strategies align with business objectives.
- Stay updated on industry trends and emerging digital marketing technologies.
Qualifications and Requirements:
- Bachelors degree in Marketing or a related field.
- At least 2 years of experience in a marketing role.
- Proficiency in Google Ads and Google Analytics.
- Strong organizational and project management skills.
- Highly analytical with the ability to interpret data.
- Excellent time management skills.
- Passionate about marketing, digital marketing, and industry innovation.
