Digital Marketing & SEO Specialist

Job Description: Digital Marketing Executive / SEO Analyst

Role Overview:

We are seeking a highly motivated Digital Marketing Executive / SEO Analyst to join our team. The ideal candidate will be responsible for developing and implementing effective digital marketing strategies, optimizing website content, and enhancing online visibility through SEO techniques. You will play a key role in driving traffic, increasing engagement, and improving our online presence.

Key Responsibilities:

• SEO Strategy & Implementation:
• Conduct keyword research to guide content teams.
• Optimize website content, landing pages, and blog posts for search engines.
• Monitor and report on SEO performance using tools like Google Analytics, SEMrush, or Ahrefs.
• Build and execute link-building strategies to improve domain authority.
• Perform on-page and off-page SEO tasks to ensure higher search rankings.
• Stay up-to-date with the latest SEO trends and algorithm updates.
• Digital Marketing:
• Plan and execute digital marketing campaigns across various channels (Google Ads, Social Media, Email, etc.).
• Analyze and track the effectiveness of digital campaigns and provide insights for continuous improvement.
• Collaborate with content creators and designers to ensure campaign alignment with brand guidelines.
• Optimize conversion rates and manage PPC campaigns to drive leads and increase ROI.
• Manage social media channels, including strategy, content creation, and engagement.

• Analytics & Reporting:
• Track website performance metrics and deliver comprehensive performance reports.
• Monitor competitors digital activities and benchmark against industry standards.
• Provide recommendations for content improvement based on SEO analytics.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience (1+ years) in SEO, SEM, and digital marketing.
• Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).

Key Skills:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Management (SMM)
• Content Marketing
• Web Analytics & Reporting
• Technical SEO
• Keyword Research
• Link Building
• Google Ads & Facebook Ads
• A/B Testing & Conversion Rate Optimization (CRO)

Job Type: Full-time

Pay: 15,000.00 - 30,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person