UWorld is a worldwide leader in online test prep for college entrance, undergraduate, graduate, and professional licensing exams throughout the United States. Since 2003, over 2 million students have trusted us to help them prepare for high-stakes examinations.
We are seeking a Search Engine Marketing (SEM) Specialist who will manage all paid search campaigns on Google, Yahoo, and Bing, as well as other search and display marketing engines. The SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and enhance the customer base
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Your Ro
- lePlan, create and manage PPC campaigns for several product lines and manage daily bids for all campaigns on Google, Bing, and Facebo
- okKeyword research and management to optimize bi
- dsOptimize bidding at the keyword, placement, device, geographic, demographic, and other leve
- lsPerform daily account management of PPC campaigns, review underperforming keywords and ensure PPC campaigns stay within budget while maintaining Quality Score, impression share, click-through rate, and other important metri
- csMonitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports and analyzing trends, goals, opportunities, and other KP
- IsAlign specific search queries to appropriate landing pages to increase conversion rat
- esTest keyword phrases, split Ad Groups, and A/B test ad copy to maximize campaign performan
- ceWrite engaging and concise copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion rat
- esPerform ongoing paid keyword discovery, expansion, and optimizati
on
Your Experie
- nceBachelor's/Master's degree in Marketing or a quantitative, test-driven fi
- eld3 -5 years of proven SEM experience and success managing PPC campaigns across Google, Bing, and Facebook Busin
- essCurrent with the latest trends and best practices in search engine market
- ingIn-depth experience with bid management tools (eg, Click Equations, Marin, Kenshoo, Search Igni
- te)Strong analytical skills and experience generating SEM repo
- rtsFamiliarity with A/B and multivariate experime
- ntsWorking knowledge of HTML, CSS, and JavaScript development and constrai
- ntsAdWords, Bing, Facebook Business certification requi
- redGoogle Analytics certification requi
red
Soft Sk
- illsExcellent attention to detail, organization skills, and articulate ideas clearly and conci
- selyExceptional follow-through, personal drive, and the desire to make a differ
- encePositive attitude with a willingness to put aside ego for the sake of what is best for the
- teamAbility to adapt, switch gears, and thrive in a fast-paced environ
ment
