Job Description
Skills:
Google Ads Management, Keyword Research, Ad Copywriting, Conversion Rate Optimization, Analytics and Reporting, A/B Testing, Budget Management, Competitor Analysis,
We are hiring a detail-oriented and analytical Digital.marketing analyst with PPC (Pay-Per-Click) to join our digital marketing team. The ideal candidate will have a strong understanding of paid search and display advertising, with a proven track record of optimizing campaigns to achieve business objectives. The Digital Marketing Analyst will be responsible for managing and analyzing PPC campaigns across various platforms, ensuring they meet KPIs, and delivering measurable results.
Key Responsibilities
Campaign Management: Plan, create, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels like Facebook and LinkedIn.
Keyword Research: Conduct in-depth keyword research and selection to identify potential opportunities for PPC campaigns.
Ad Creation: Develop compelling ad copy and creative assets that align with campaign goals and target audiences.
Bid Management: Monitor and adjust bids to ensure cost-effective results while maximizing ROI.
Performance Analysis: Analyze campaign performance using analytics tools to track key metrics, identify trends, and make data-driven recommendations for improvement.
A/B Testing: Design and execute A/B tests to optimize ad copy, landing pages, and other campaign elements.
Reporting: Generate detailed performance reports for stakeholders, highlighting successes, challenges, and opportunities for future campaigns.
Budget Management: Manage and allocate budgets effectively across campaigns to achieve maximum performance within set constraints.
Collaboration: Work closely with the marketing team to align PPC efforts with overall digital marketing strategy and business goals.
Competitor Analysis: Monitor and analyze competitor activities to identify new opportunities and threats in the PPC landscape.
Staying Updated: Keep up-to-date with the latest industry trends, tools, and best practices in PPC and digital marketing.
Qualifications
Bachelors degree in Marketing, Business, or a related field.
2+ years of experience in managing PPC campaigns, preferably in an agency setting.
Proficiency in PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms.
Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
Experience with analytics tools such as Google Analytics, SEMrush, or other relevant tools.
Excellent communication and reporting skills.
Ability to manage multiple campaigns and projects simultaneously.
Google Ads certification or other relevant certifications are a plus.
Skills And Competencies
Attention to detail and a strong analytical mindset.
Proficiency in Excel and other data analysis tools.
Strong understanding of conversion rate optimization (CRO) techniques.
Ability to work both independently and collaboratively in a fast-paced environment.
Creativity in developing ad copy and campaign strategies
