Digital Marketing Manager

On a look for a Digital Marketing Specialist

Job profile:

* Develops objectives, strategies and plans for mobile medium.

* Maintains media plans/ campaigns including changes, budgeting, execution, reporting and optimization.

* Accountable for acquiring publishers, dealing with publishers and lead generation.

* Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets.

* Develops and fosters strong relationships with media partners, vendors.

* Analyzes web metrics, provides campaign effectiveness reports to clients, tracking panel, and recommends optimizations when appropriate to improve media performance

* Maintain the high level of communication with affiliates, publishers and recommend new campaigns to publishers.

* Oversee timely scheduling and implementation of all Mobile advertising campaigns.

* Ensuring on-time delivery of high-quality campaign components and deliverables.

* Research and source new affiliate opportunities and partners in National / International market.

* Working closely with Business head in understanding the domestic and international market.

* Monitor affiliate activity, analyze performance, identify areas for improvement, & recommend ways to increase affiliate-generated revenues.

* Doing various optimizations on the campaign to ensure all the KPIs are met and provide services beyond scope of the campaign to ensure quality and recurring business.

* Deliver weekly progress, commission and activity reports for all partners.

* Must have knowledge and understanding of Mobile Application Development (iOS and Android) to perform the initial analysis, make estimates and communicate with clients both domestic and international.

* Establishing and managing the long-term relationship with direct advertiser and publishers to execute strategic performance campaign.

* Proactively monitor traffic sources for all campaigns.

* Work with internal teams to troubleshoot any creative or pixel related questions from our clients.

* Ensure all ROI and sales targets are met through the affiliate channels and partnerships.

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B) Knowledge & Skills

* Excellent understanding of online media planning, implementation and optimizations

* Understands how digital fits in the overall client marketing/media strategy

* Strong analytical skills and ability to relate results to client business objectives, providing a basis for measurement of the digital activities

* Proficient in using standard online media research and planning tools

* Exceptional organizational and communication skills to work closely with internal teams.

* Experience of 4-7 years in Web /Mobile media planning.

* Strong Negotiation and Selling Skills

* Good Client Management skills

Interested candidates can send us their resume at [Confidential Information]

Warm regards,

Whizzhr