Objective: Generate high-quality leads from big companies in India through various digital marketing channels.
Responsibilities:
- Strategy Development:
- Develop and implement comprehensive digital marketing strategies to drive lead generation and brand awareness.
- Identify and evaluate new digital marketing opportunities and channels for Tangence India.
- Campaign Management:
- Plan and execute digital marketing campaigns across multiple channels, including SEO, Social Media, Performance Marketing, and Email Marketing.
- Oversee the creation of marketing content, ensuring it aligns with Tangence India's brand and messaging.
- Monitor and optimize campaign performance to maximize ROI.
- SEO:
- Implement on-page and off-page SEO strategies to improve organic search rankings.
- Conduct keyword research and competitive analysis to identify growth opportunities.
- Social Media:
- Manage social media accounts and create engaging content tailored to each platform.
- Develop social media strategies to increase engagement and followers from target big companies.
- Performance Marketing:
- Plan and execute performance marketing campaigns, including PPC, display advertising, and retargeting.
- Track and analyze campaign performance metrics, adjusting strategies as needed.
- Website Management:
- Oversee website design and development projects to ensure optimal user experience and lead generation.
- Conduct regular website audits and implement necessary improvements.
- Analytics and Reporting:
- Use analytics tools to track and report on key performance indicators (KPIs) for all digital marketing activities.
- Provide regular performance reports to senior management, including insights and recommendations.
- Collaboration:
- Work closely with sales, design, and content teams to align marketing efforts with business objectives.
- Collaborate with external vendors and agencies as needed.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, with a focus on lead generation for B2B services.
- Strong knowledge of SEO, social media, performance marketing, and website design and development.
- Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot).
- Excellent analytical, organizational, and project management skills.
- Ability to work independently and as part of a team.
- Strong communication and interpersonal skills.
- Experience targeting big companies in the Indian market is a plus.
