Key Responsibilities
- Assist in developing and implementing digital marketing strategies that build enduring connections with target audiences.
- Manage and monitor the company's presence on social media platforms (e.g., Twitter, Facebook, LinkedIn) to drive engagement and brand visibility.
- Launch optimized online advertising campaigns via Google Ads, Facebook Ads, and other relevant channels to enhance brand awareness.
- Lead SEO initiatives, including keyword research, on-page optimization, and image optimization, to improve organic search performance.
- Create and distribute online newsletters and promotional emails across various channels to engage prospects and customers.
- Develop innovative content marketing ideas and regularly update the company website to enhance the user experience.
- Collaborate with design teams to improve website functionality and user experience.
- Analyze the performance of digital marketing campaigns using analytics tools such as Google Analytics, WebTrends, and others to identify areas for improvement.
- Stay current with online marketing trends and best practices to ensure strategies remain competitive and effective.
- Maintain and nurture partnerships with external media agencies and vendors to ensure campaign success.
Skills: digital marketing,social media,email campaigning,seo,sem
