Digital Marketing Manager

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Job Description:

A digital marketing managerforthehealthcareindustry, particularlyneuroscience, plays averycrucialrole in promoting products and servicestowarddealingwithcomplex healthproblems.

Thejobrequires aspecialcombinationof marketingcompetenciesalongwithknowledgeof thehealthcare

landscape,particularlyneuroscience.

Key responsibilities:

Strategic Planning:Createandadministeroverall campaigns ondigital marketingfortargetingthe neuroscience

marketthroughSEO, SEM, email marketing, social media, and displayadvertising

Campaign Management:Superintendtomakecampaignsindigital marketingrunfromconceptualizationto

completionforrespectiveorganizationswhilebeinginlinewithhealthcareRegulations.

Performance Measurement: Analyze and reportcampaign performance using metrics such as ROI and KPIsso

astogiveinsights oneffectiveness andpossibilityof optimization infuture strategies.

ContentDevelopment: Collaborate with cross-functional teams to createinsightful,engaging

contentrelevanttohealthcare professionals, patients, andotherstakeholders in the neurosciencespace.

Market Research:Extendmarketresearchtoestablishcompetitive landscapes, provider dynamics, and patient

needsinthe neuroscience sector.

Stakeholder Engagement:Fosterstrongrelationships withKOLs, healthcare providers, and patient advocacy

groupsforanenhancedbrandimageand credibility inneuroscience.

KeySkills and Qualifications:

Education:Bachelor's degree in marketing, communicationsorrelated field.

Experience:Atleast5 years of experience in digital marketing, with at least 2 yearsin the healthcare or

pharmaceutical industryspecificallyfocusedon neuroscience or related fields.

TechnicalSkills:

Thecandidateshouldhave strongdigital marketingtoolandplatformknowledge,includingGoogle Analytics, social

media management toolsandalso,knowHTML, CSS, and JavaScript tooptimizewebsites.

Analytical Skills:Thecandidate should be ableto analyzethedataproperlyand translate insightstoactionable

marketing strategies that drive engagement and conversions.

Communication Skills:

Greatverbal and written communication skills arerequisitesforthemostcompelling content andengagement

withvariousstakeholders.

Creative Thinking:

Averycreative mindset isrequiredtocreateinnovative campaignsandgetmaximumeyeballsinthe saturated

competitive market.

Therolerequiresadigitallysavvyacumen,butazealformakingan impact on thepatientoutcomebythe

effective communication and educationrelatedtoneuroscience products and services.