Role : Digital Marketing Manager/Sr. Manager
LOCATION : MUMBAI
Professional and educational background
- Preferred consulting background (Big 4 - Manager level; Accenture Strategy or ATK - Tenured Analyst or senior consultant level) typically working on Performance Marketing / Digital Marketing / D2C Projects
- Alternatively, industry background Performance Marketing Manager in Industry (6+ years typically post MBA). Typical roles: Digital Marketing Manager, Head Marketing
- Education from Tier I campuses - IIM A/B/C/L/K/I, ISB, SPJIMR, XLRI, MDI, FMS. If Tier II Other IIMs, IITB VJSOM / XIMB / NMIMS / IMT Ghaziabad / SIBM - more number of years of relevant work ex and references required
Work experience areas:
- Must-haves :
- Minimum 7 + Years of experience
- E-commerce Expertise: Understanding of e-commerce platforms and digital marketing channels, emerging trends, technologies, and best practices in the D2C and e-commerce space
- Sales Funnel Analysis: Experience in analyzing sales funnels, conversion rate improvement, Proficient with data analytics and customer behavior insights to enhance the customer journey and drive revenue growth
- Data Analysis and Decision-Making: Experience in processing marketing data to derive actionable insights, data-driven approaches to optimize marketing strategies, target the right audience, and allocate marketing budget efficiently
- Campaign Optimization: Proficient in improving the performance of campaigns across various channels, including paid ads, remarketing, SEO, content, affiliates, and email marketing.
- Performance Measurement: Skilled in measuring and analyzing the performance of online campaigns, tracking key metrics, and evaluating ROI.
- Tools & Platform: Proficient in using marketing analytics tools and platforms to generate reports on marketing KPIs, including leads, conversion rates, website traffic, and social media engagement
- Collaboration and Communication: Able to work closely with the sales team to identify opportunities for new client acquisition and align marketing efforts with sales goals.
- Marketing Automation: Skilled in utilizing platforms to streamline marketing workflows, including lead nurturing, email campaigns, personalized customer journeys and automated marketing processes
- A/B Testing: Proficient in designing and conducting A/B tests to optimize website elements, landing pages, and calls-to-action for improved conversion rates.
- CRO Techniques: Skilled in using CRO techniques to enhance user experience, increase engagement, and drive higher conversion rates
- Web Analytics Expertise: Expertise in web analytics tools, particularly Google Analytics, to track website performance, user behavior, and conversion metrics
- Good-to-haves:
- Social Media Advertising: Proficient in planning and executing, social media adv campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. Knowledgeable in audience targeting, ad formats, and campaign optimization
- Creative Design: Familiarity with graphic design principles and tools to create visually appealing and engaging digital assets, including social media visuals. Skilled in using design software
- CMS Management: Knowledgeable in managing and updating website content using CMS platforms such as WordPress, Drupal, or Joomla. Skilled in website maintenance, content publishing, and basic HTML/CSS editing
- CRM and Email Automation: Proficient in using CRM systems and email marketing automation tools to manage customer databases and segment audiences.
- Mobile Marketing Strategies: Understanding of mobile marketing strategies, including mobile app marketing, mobile advertising, and mobile-responsive design.
- Brand Consistency: Experienced in maintaining brand consistency across digital marketing channels. Skilled in brand messaging, visual identity, and reputation management
Core skills & behaviors:
- To look after analytical funnels and customer intent
- Measure ROI of online advertising campaigns
- Researching and brainstorming each stage of the project
- Delegating assignments to members of the graphics and advertising departments, as needed
- Supervising employees work, providing direction and clarification, as needed
- Coordinating efforts to ensure that campaigns are completed
- Adhering to time and financial restrictions
- Tracking changes in consumer engagement following the roll-out of each marketing campaign
- Compiling reports detailing the effects exerted by each campaign, and sharing these with the shareholders
Responsibilities:
- Acquisition; improve the performance of our campaigns - working across paid ads, re-marketing. SEO, content, affiliates and email marketing
- Devise long-term development strategies for product categories
- Analyzing sales funnels and customer intent
- Measuring performance of online campaigns
- Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement
- Tracking advertising costs, researching consumer behavior, and exploring market trends and opportunities
- Ensure marketing budget is spent efficiently and we target our audience through successful campaigns
- Taking the onus of the marketing efforts required to make the channels a success
- Carve out a 5-year strategic plan to scale the marketing efforts
