Digital Marketing Manager/Specialist

Potters Wheel is a 360 advertising agency dedicated to delivering comprehensive digital marketing solutions tailored to meet the unique needs of our clients. Based in Kochi, Kerala, we blend critical thinking with creativity to craft innovative strategies that drive tangible results. Our expertise spans traditional advertising and cutting-edge digital marketing techniques, ensuring that businesses thrive in today's fast-paced digital landscape.

Position: Digital Marketing Manager/Specialist

We are seeking a qualifiedDigital Marketing Manager/Specialistto lead the development of effective, long-term digital marketing strategies for our company and clients. The ideal candidate should possess extensive marketing experience and a strong passion for digital technologies. You will collaborate closely with various teams to ensure consistency across all digital marketing channels and provide innovative ideas to enhance and maintain a robust online presence for the company and its clients.

Key Responsibilities:

Social Media Management:You will be responsible for day-to-day tasks associated with digital marketing, branding, and marketing activities. This role requires a candidate to have exceptional communication skills, knowledge of social media marketing, and web analytics.

Google Ads Management:Design, optimize, and oversee Google Ads campaigns aimed at boosting brand visibility, driving traffic, and generating high-quality leads. Regularly monitor and analyze campaign performance, making data-driven adjustments to achieve optimal outcomes.

Paid Advertising:Create and implement paid advertising campaigns across multiple platforms, including social media and display networks. Employ additional strategies to enhance campaign effectiveness and return on investment (ROI).

Campaign Management:Demonstrated experience in managing campaigns on platforms such as Google, Meta, App Store, and Play Store.

Analytics and Reporting:Conduct regular analyses and reporting on the performance of digital marketing campaigns using Google Analytics. Provide actionable insights and recommendations for ongoing improvement.

Lead Generation:Generate high-quality leads through digital marketing initiatives. Implement lead generation strategies and monitor lead conversion rates.

Budget Management:Effectively manage the digital marketing budget, allocating resources to campaigns that yield the best results.

Requirements:

Bachelor's degree in marketing, business, or a related field.

Min 2 plus yrsExperience in Campaign Management

Minimum 2+ years of experience in digital marketing, with a strong focus on Google Ads, paid advertising, and HubSpot.

Proficiency in using Google Ads, Google Analytics, and other digital marketing tools..

A track record of successful digital marketing campaigns with measurable results.

Excellent analytical and data-driven decision-making skills.

Strong written and verbal communication skills in English is a must .