Digital Marketing Manager

Spearmint Technologies is a digital solutions platform built to help business owners streamline their online presence and stay competitive in today's fast-paced market. From custom data solutions to comprehensive digital services, we are the one-stop destination for businesses looking to scale new heights.

Position - Digital Marketing Manager ( minimum 4-5 years of experience).

Key Responsibilities:

Lead Generation: Drive lead generation campaigns across platforms like PPC, Google Ads, Meta Ads, and other paid channels, with a specific focus on IT-based businesses.

Campaign Management: Strategically manage and optimize paid ad campaigns for maximum ROI. Continuously monitor and refine efforts based on performance data and key metrics.

Social Media Marketing (SMM): Expand and engage our social media presence, targeting potential leads within the IT sector.

SEO Strategy: Implement and manage SEO strategies to improve search rankings, boost traffic, and enhance online visibility for IT businesses.

Lead Nurturing: Develop email marketing and content-driven campaigns to convert prospects into customers through targeted messaging.

Data Analysis: Measure and analyze campaign performance, providing actionable insights and regular reporting to enhance marketing effectiveness.

Collaboration: Work closely with cross-functional teams, aligning marketing strategies with overall business goals.

Requirements:

At least 3 years of experience in lead generation, specifically within the IT industry.

Expertise in paid ad platforms such as PPC, Google Ads, and Meta Ads.

Strong skills in SEO, SMM, and email marketing.

Ability to analyze data and derive actionable insights to optimize campaigns.

Experience working in collaboration with sales and marketing teams to drive cohesive marketing strategies.