Role: Digital Marketing Manager
Location: Remote
About the role:
The Digital Marketing Manager will drive and scale our paid digital marketing strategy for North America and the EU. The key areas of responsibility for this role are the planning and management of digital campaigns, optimizing for growth, and measuring success.
Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone who is a self-starter with experience developing digital advertising and lead generation programs at the strategic level implementing that program at the tactical level. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Responsibilities:
- Develop and execute the paid digital marketing strategy that supports Scrut Automations growth and objectives.
- Create, implement, and manage all paid digital marketing campaigns for North America and EU regions, including Pay-Per-Click, social media advertising, display advertising, and paid media.
- Own program budget
- Plan and manage channel promotion plans, relevant digital content, and landing pages in collaboration with internal teams (content, web, social).
- Work with Marketing Operations to ensure the continued health and effectiveness of ToFu lead process
- Analyze multiple data streams to ID key success metrics to measure and evaluate campaign performance, website conversions, and lead acquisition.
- Measure and report campaign performance against overall program objectives.
Requirements:
- A bachelors degree in marketing or a related field
- Minimum of 3 years of digital marketing experience
- Experience leading multiple types of digital marketing campaigns
- In-depth knowledge of various ad and social media platforms, best practices, and website analytics.
- Up-to-date on the latest trends and technologies in digital marketing.
Our Ideal Candidate:
- Demonstrated experience managing integrated paid marketing campaigns across digital channels
- Proven track record of successfully executing and managing PPC campaigns; B2B a major plus
- Data-driven mentality, with a focus on how to use insights to influence planning and execution
- Self-starter that is solution-oriented and focused on getting the job done
- Extensive experience working across the martech stack, integrating native ad and social platforms, and creating processes for efficient analysis and downstream activity
- HubSpot experience a major plus
- A deep understanding of the B2B marketing, media, and digital advertising landscape.
- Highly creative with excellent analytical abilities.
About Scrut Automation:
Scrut Automation is a one-stop shop for infosec compliance. It supports IT/ITES/SaaS companies in automating their information security compliance tasks and reduces manual work in maintaining compliance by :70%. Founded by IIT/ISB/McKinsey alumni, the founding team has over 15 years of combined Infosec experience. Scrut is backed by Lightspeed Ventures and Endiya Partners, along with prominent angels from the global SaaS community.
The Scrut platform provides the fastest solution for achieving and maintaining compliance across global standards, including but not limited to SOC 2, ISO 27001, GDPR, HIPAA, PCI-DSS, or CCPA, through its truly single window operations. Scrut acts like an organizations virtual CISO, so they can focus on their business and leave compliance to Scrut.
Why should this job excites you
- Opportunity to make an early impact on one of the most promising, high-growth SaaS startups in India
- A high-performing action-oriented team
- Immense exposure to the founders and the leadership
- Opportunity to shape the future of B2B SaaS Customer Success with YOUR innovative ideas
- The competitive compensation package, benefits, and employee-friendly work culture
Note: Due to a high volume of applications, only the shortlisted candidates will be contacted by the HR team. We appreciate your interest and effort.
