Digital Marketing Manager

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Employer: Bigul by Bonanza Portfolio

Position: Senior Digital Marketing Manager

Years of Experience: 8 to 10 Years

Community Location: Sanpada, Navi Mumbai

Employment Type: Full-Time

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Company Overview (https://mckinleyrice.com/)

McKinley Rice is not just a company; it's a dynamic community, the next evolutionary step in the world of professional development. Spiritually, we're a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence.

Redrob by McKinley Rice: The Next Frontier in Professional Development

Propelled by a substantial 4-million-dollar pre-seed investment from top venture capitalists in Korea, Redrob emerges as McKinley Rice's latest venture, marking a new chapter in its expansion. Proudly introducing Redroba groundbreaking AI platformwe're set to redefine professional development.

Going beyond traditional academic measures, Redrob embodies our commitment to nurturing talents and bridging the gap between industry demands and professionals aspirations. Fueled by our funded growth, we're poised to revolutionize recruitment and assessments, ensuring candidates are not just academically proficient but also industry-ready.

Redrob is the cornerstone of our vision to catalyze the formation of A-grade teams for organizations. Through seamless recruitment processes, we aim to be the indispensable right hand, facilitating the creation of high-caliber teams that surpass industry standards.

Know Bigul by Bonanza (www.Bigul.co)

At Bigul, we are working passionately to create an ecosystem for smart investors and traders to envisage, build and execute their Mantra. Bigul, an innovative FinTech platform, originates from Bonanza Portfolio Limited, one of India's most significant and long standing brokerage houses. Bigul has fundamentally transformed the public perception of stock market brokerage, instilling trust where skepticism once prevailed. The strength of Bigul lies in its team - a synergistic blend of seasoned financial experts and dynamic technologists. Bigul stands as a testament to the fusion of technology, financial expertise and customer relationships nurtured by Bonanza.

How to become a part of Bigul and enjoy the benefits:

Step 1: Fill in the application form and register via RedRob.

Step 2: Clear the interview process.

Step 3: Be a part of the team at Bigul!

About the role- We are on the hunt for a seasoned and highly skilled Senior Digital Marketing Manager to join our vibrant team. This pivotal role demands a wealth of experience in orchestrating performance-driven digital campaigns, content marketing, affiliate marketing, paid social media, app acquisition strategies, marketing automation, and multi-channel communication including email and WhatsApp campaigns. The ideal candidate will be a strategic thinker and an execution powerhouse, adept at maximizing product-level ROI and excelling in critical metrics such as CAC, cost per conversion, cost per paying customer, ARPU, and lead ROI.

EXPERIENCE

Duties you'll be entrusted with:

• Strategic Leadership: Design, implement, and manage comprehensive digital marketing strategies across multiple channels, ensuring alignment with business goals and driving significant growth.
• Team Management: Lead and inspire a team of associates, fostering a culture of innovation, accountability, and continuous improvement.
• Performance Optimisation: Analyze and optimize campaign performance, leveraging data-driven insights to refine strategies and achieve outstanding results.
• Budget Management: Oversee a substantial digital marketing budget of at least INR 1 crore per month, ensuring efficient allocation and maximum ROI in a fast-paced, high-growth environment.
• Collaboration and Integration: Work closely with cross-functional teams including product, sales, and customer support to ensure cohesive and integrated marketing efforts.
• Vendor and Partner Relations: Cultivate and maintain strong relationships with external vendors and partners, ensuring effective collaboration and high-quality deliverables.
• Innovation and Growth: Continuously explore new digital marketing trends and technologies, driving innovation and maintaining a competitive edge.
• Mentorship: Act as a mentor to junior team members, providing guidance and fostering professional growth within the team.

Expectations from you:

Basic Requirements

• Educational Background: Bachelors degree in Marketing, Business Administration, or a related field. An MBA or equivalent advanced degree is highly desirable.
• Extensive Experience: Minimum of 8-10 years of experience in digital marketing, with a proven track record in managing performance-driven digital campaigns, content marketing, affiliate marketing, paid social media, app acquisition strategies, marketing automation, and multi-channel communication.
• Analytical Expertise: Demonstrated ability to manage product-level ROI and excel in key performance metrics.
• High-Growth Environment: Experience managing substantial digital budgets (minimum INR 1 crore per month) in a dynamic, high-growth setting, particularly for D2C targeted brands.
• Industry Knowledge: Preferably experienced in fintech and finance, with consideration for related app-based or digital product industries.
• Leadership Skills: Strong leadership capabilities, with a proven ability to motivate and develop a young, passionate team.
• Collaborative Mindset: Excellent communication and relationship management skills, with a collaborative approach to working with internal teams and external partners.
• Results-Oriented: A proactive, results-driven mindset with a relentless focus on achieving and exceeding targets.
• Technical Proficiency: Familiarity with digital marketing tools and platforms such as Google Analytics, SEMrush, HubSpot, and social media advertising platforms.