Develop and execute digital marketing strategies to increase brand awareness, drive traffic to online platforms, and ultimately boost sales.Utilize SEO, SEM, email marketing, and other digital channels effectively.Plan and oversee digital advertising campaigns (PPC, display ads, social media ads).Social Media Management:Manage social media accounts (Facebook, Instagram, Pinterest, etc.) to enhance brand presence and engage with customers.Create and curate engaging content (posts, videos, stories) that aligns with brand identity and resonates with the target audience.Monitor social media trends, analyze performance metrics, and adjust strategies accordingly.Content Creation and Management:Develop compelling product descriptions and storytelling content for jewelry collections.Coordinate with photographers, videographers, and graphic designers to produce high-quality visual content.Maintain consistency in brand messaging across all online platforms.E-commerce Operations:Manage the online store, ensuring a seamless customer experience from browsing to checkout.Optimize product listings, including images, pricing, and descriptions, to maximize conversion rates.Implement strategies to reduce cart abandonment and increase average order value (AOV).Customer Relationship Management (CRM):Build and maintain customer relationships through effective communication and personalized engagement strategies.Monitor customer feedback and reviews to identify areas for improvement and maintain high customer satisfaction levels.Analytics and Reporting:Track key performance indicators (KPIs) such as traffic, conversion rates, and ROI on marketing campaigns.Generate regular reports to analyze performance and provide insights for future optimizations.Collaboration and Communication:Collaborate with internal teams (such as design, sales, and product development) to align marketing strategies with overall business objectives.Communicate effectively with external stakeholders including vendors, influencers, and industry partners.Market Research and Competitive Analysis:Conduct market research to identify trends, competitor activities, and opportunities for growth.Stay updated with industry developments and best practices in digital marketing and e-commerce.Budget Management:Manage budgets effectively, allocating resources to campaigns and activities that deliver the highest return on investment.Negotiate contracts with third-party service providers and monitor expenses.Adaptability and Innovation:Stay agile and adaptable in a fast-paced digital environment, adjusting strategies based on market trends and consumer behavior.Innovate and experiment with new digital marketing techniques and technologies to drive continuous improvement.
Job Type: Full-time
Pay: 25,
- 00 - 35,000.00 per month
Work Location: In person
