We are looking for a Digital Marketing Manager for our client which is a VC funded Fintech Platform
Job Profile:
Managing paid campaigns across search and display channels (google, bing, linkedin, meta)
Managing lead-generation from software review campaigns such as G2, capterra, softwaresuggest etc.
Owning budgets to deliver target sales pipeline and closures
Working with content and design team to create ad copies and landing pages
Experimenting with non-conventional channels (such as influencer marketing) and scaling winning bets
Owning lead-generation through email campaigns
Owning marketing CRM managing lead flow, attribution and retargeting
Requirements:
3-7 years of experience in Digital marketing/Performance marketing in SaaS companies
Hands-on experience in running paid campaigns across google, bing, linkedin, meta across multiple geographies
Experience of managing annual budgets in the range of Rs. 1 5 crores
Extensive experience of working on a marketing CRM, preferably Hubspot
Experience of using email marketing tools
Experience of using ABM tools would be a plus
Experience of content marketing and SEO would be a plus
