Digital Marketing Manager

Location: Udaipur, Rajasthan, India

Job Type: Full-time

No of Position - 2

Key Responsibilities:

Digital Strategy: Develop and execute a comprehensive digital marketing strategy aligned with the organization's goals, including increasing online visibility, engagement, and fundraising.

Content Creation: Create compelling and impactful digital content, including website content, blog posts, social media updates, email campaigns, and more, to engage and inform our audience.

Social Media Management: Manage and grow our social media presence on platforms such as Facebook, Twitter, Instagram, and LinkedIn by creating and sharing relevant and engaging content.

Email Marketing: Plan, create, and execute email marketing campaigns to communicate with donors, supporters, and subscribers, promoting events, campaigns, and updates.

Search Engine Optimization (SEO): Implement SEO strategies to improve the organization's search engine rankings and website visibility, driving organic traffic.

Paid Advertising: Create and manage online advertising campaigns, including Google Ads and social media ads, to increase brand awareness and drive donations.

Analytics and Reporting: Monitor digital marketing analytics and performance metrics, track campaign results, and provide regular reports to evaluate the effectiveness of our efforts.

Community Engagement: Engage with the online community, respond to comments and messages, and foster positive interactions with our audience.

Website Management: Maintain and update the organization's website, ensuring it remains user-friendly and up-to-date with current information.

Crisis Management: Handle sensitive or crisis situations on digital platforms with professionalism and in alignment with our organization's values.

Qualifications

• Bachelor's degree in marketing, communications or a related field (certifications in digital marketing preferred).
• Proficiency in digital marketing tools, social media platforms, e-mails marketing software, and SEO techniques.
• Exceptional writing and communication skills, with the ability to create engaging and persuasive digital content.
• Strong analytical skills and the ability to interpret data to inform strategy.
• Creative mindset and the ability to develop visually appealing and effective digital assets.
• Excellent interpersonal skills and the capacity to engage with diverse audiences.
• Commitment to the organization's mission and values.