Mindrops is looking for passionate Digital Marketing Managers with 4+ yrs of experience, who maintain our social media presence across all digital channels.
Skills :
- 4+ years of Digital marketing experience
- Experience using CMS platforms and marketing automation solutions
- Experience building, launching, and reporting on campaigns
- The ability to multitask, prioritize issues/escalations, and manage projects simultaneously
- Knowledge of SEO, email marketing, inbound/content marketing, website management, and digital advertising principles.
Roles & Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Work with the digital agency on campaign ideation, creative strategy, targeting, segmentation, budgeting across SEM, display, and social advertising channels
- Analyze and report on digital advertising and website metrics to increase lift and conversions
- Assist with managing google analytics, both tactically and strategically to understand our online digital experience across the website and digital advertising channels
- Manage website CMS activities including page creation/layout, website maintenance, on-page SEO, and recommending user experience updates
- Support SEO strategy, work cross-functionally with content owners to define content, onsite, and keyword optimization strategies.
MUST HAVE QUALITIES:
- Problem solver with a passion to self-learn
- Combines problem-solving skills and a can-do attitude to overcome any obstacle
- Willing to work independently with little or no supervision
