Digital Marketing Manager

Education and Experience

Required:

2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred

OR

4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

Area Digital and eDistribution Strategy Execution

Advises hotels on appropriate on-strategy eCommerce priorities and tactics

Coordinates with the Area Director of Sales and Marketing and the AP Director of eCommerce and Digital Services to set ecommerce goals for their cluster/hotels

Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues

Manages budgets for the cluster/hotels for eCommerce activities

Develops quarterly game plans for Area or Cluster hotels identifying key focus for the coming months

Collaborates closely with Vice President of Brand Marketing, Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the cluster

Digital Acquisition Marketing

Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team

Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies

Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed

Manages the PLUS Platform for participating hotels in the area/cluster

Executes online marketing activities in partnership with hotel and cluster Marketing leaders (eg, loading Marriott.

Assures that hotel websites on Marriott.

Identifies hotel-specific online digital activation needs (eg, local channels to focus marketing efforts through)

Hotel Web Site Content Optimization

Conducts regular audits of Marriott.

Serves as the EPIC/Vignette administrator for the hotel(s)

Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings

Manages the pull-through and activation of key corporate eCommerce projects (eg, new Marriott.

Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels

Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets

OTAs and Meta Search Channel Optimization

Ensures that all hotels within their region/cluster are participating in relevant, approved echannels

Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections

Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s)

Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (eg Agoda newsletter, Expedia TravelAds, etc)

May also co-manage soft-dollar marketing budget for domestic OTAs with the AP eDistribution Team

Builds strong domestic relationships with the top 2-3 OTA partners

Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels

Marketing and Communication Partnership

Assists in the development and execution of the cluster marketing plan (eg retargeting campaign, OTA marketing, etc)

Develops the offer landing page on Marriott.

Identifies and obtains Marriott.

Creates mini-sites for domestic segment marketing efforts where needed (eg MICE or Weddings)

Opening Hotel Support

Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel

Sets up the Marriott.

Activates the hotel for sale on approved OTAs

Shop hotel to ensure M.

Work with brand marketing team to position the hotel on digital channels

Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region

Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with

Creates online press releases and helps with property SEO to drive awareness to hotel

Helps set digital sales goals for new opens in partnership with sales and revenue management

eCommerce Communication and Training

Uses the eCommerce Resource guide

Trains and educates cluster and/or hotel-level managers on how to activate their hotel eCommerce and digital marketing strategy

Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams

Serves as cluster-level point-person for Marriott s eCommerce strategy.

Develops other cluster-level eCommerce communications, as appropriate

Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscape