Digital Marketing Manager

Company Description

GD is a New Age Medical Technology company with headquarters based in Navi Mumbai and regional laboratories across 5 cities in North and West India. Since its inception in 2008 by management graduates from IIT + IIM, GD has been continually evolving and thriving through her innovations and breakthrough solutions in diagnostics. Today GD offers diagnostics services through franchise partners across 70+ cities in India and also has equity holding/ tech-collaboration with laboratories in 5-countries across Europe and Latin Americas. The institution has a team of over 400 technicians, doctors & researchers, corporate management and a network of over 4,000 franchise partners.

GD is backed by InvAscent a reputed Private Equity of India with over USD 700 Mn in investments

exclusively in healthcare. Powered by this infusion GD is in the way of implementing a nationwide expansion strategy.

Role Description

Evolve and implement communication strategies which cut way through the multi layered audience consisting of healthcare practitioners, enablers, distributors and other stakeholders, in a planned and timeline based manner.

Plan and implement a monthly marketing calendar for online/offline campaigns through liasioning with designers and scientific team. Contribute to development of creative assets and implement the weekly promotional initiatives.

Coordinate with advertising agencies and synchronize with internal team for creating brand communication, promotional collaterals and scientific material.

Extend support to promotional events like scientific seminars, CMEs; organize training programs for franchises, sales team.

Analytics to measure communication effectiveness, build quantified insights based on sales data, consumer behavior, franchise performance and other performance dashboards. Implement initiatives for SEO improvement.

Develop an understanding of regulatory constraints and ensure the brand communication and impressions are within the frameworks.

Liaise closely with the sales team, figure out the promotional needs, product training needs etc. and fulfil the same.

Work on customer retention journey using marketing tools to trigger personalized emails and push notification

Implemented go-to-market strategy for new geographies by understanding the local culture, mindset and barriers/ triggers.

Keep a tab on competition and accordingly design the chess moves thinking several steps ahead in time.

* Should quickly develop a good understanding of the pregnancy, newborn and early childhood space and use the same to work communication strategies which appeal to this segment. An interest in childhood

disorders (mental disabilities, autism etc) will be a plus. (No prior technical knowledge required).

Qualifications

• Proven experience in digital marketing and managing digital marketing campaigns
• In-depth knowledge of various digital marketing channels (e.g., SEO, SEM, social media, email marketing) and best practices
• Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, AdWords, Facebook Ads Manager)
• Strong analytical skills and ability to interpret data and generate actionable insights
• Excellent communication and project management skills
• Ability to collaborate and coordinate with cross-functional teams
• Knowledge of HTML, CSS, and website CMS platforms
• Familiarity with marketing automation tools and CRM systems
• MBA (preferred) or equivalent with a majors in Marketing (Super specialization in Digital Marketing)
• Bachelor's degree in marketing, business, or a related field
• Relevant digital marketing certifications are a plus