Brand Positioning and Awareness:
- Develop and execute digital marketing strategies to enhance brand visibility and positioning in the we'dding industry.
- Implement brand-building campaigns across various digital platforms, including social media, search engines, and industry-specific websites.
- Lead Generation and Conversion:
- Generate high-quality leads through targeted digital campaigns tailored to engaged couples and those planning we'ddings.
- Optimize landing pages, forms, and calls-to-action to increase lead capture and conversion rates.
- Content Creation and Marketing:
- Create compelling and visually appealing content (eg, blog posts, videos, infographics) that resonates with the target audience.
- Implement content marketing strategies to attract, engage, and educate couples at different stages of the we'dding planning process.
- Social Media Management:
- Manage and grow the companys presence on social media platforms frequented by engaged couples, such as Instagram, Pinterest, and Facebook.
- Develop and execute social media campaigns to showcase we'dding photography and videography services, testimonials, and behind-the-scenes content.
Search Engine Optimization (SEO):
- Optimize website content and structure for relevant keywords and local search terms related to we'dding photography and videography.
- Improve organic search visibility and rankings on search engine results pages (SERPs) to attract organic traffic.
- Paid Advertising Campaigns:
- Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
- Allocate ad spend effectively to maximize return on investment (ROI) and achieve cost-effective customer acquisition.
Email Marketing and Automation:
- Develop and execute email marketing campaigns to nurture leads, promote services, and drive conversions.
- Implement marketing automation workflows to personalise communication based on user behaviour and engagement levels.
- Client Relationship Management:
- Cultivate and maintain relationships with past clients through email newsletters, special offers, and referral programs.
- Encourage satisfied clients to share their experiences and reviews on social media and review platforms.
Performance Tracking and Analytics:
- Monitor key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and customer acquisition costs.
- Use data analytics tools to analyse campaign performance, identify trends, and make data-driven decisions for optimization.
- Market Research and Competitive Analysis:
- Conduct market research to understand we'dding industry trends, customer preferences, and competitor strategies.
- Stay updated on emerging technologies, platforms, and marketing trends relevant to the we'dding photography and videography industry .
Mandatory; should have Laptop
