Roles Responsibilities
1:Knowledge of digital marketing ranging from website management, SEO/SEM, PPCemail and databases, organic and paid social media and marketing automation, ensuringthat website design, layout, and coding is optimized for search. Ensure thebest practices of on page off-page optimization and technical SEO isimplemented on the website.
2: Expertise in WordPress Plugin Development, Expertise in WP PluginIntegration (WooCommerce, WPML, Membership plugins etc)
3: Assist in creating content for our website, including blog posts andlanding pages, Link building in external and internal article to improve theSEO ranking of the sit
4: Managing Google My business for all our centers. Managing ORM,Local Optimization for all the location.
5: Well-versed in Paid Social - LinkedIn Ads, Instagram Ads, FacebookAds, and Email Marketing Ensure campaign email management platforms such as Zohocampaign Very good in content marketing strategy (paid and organic), marketing automation,and orchestration
6: Proficiency in using design software and tools such as Adobe CreativeSuite (Photoshop, Illustrator, InDesign). Knowledge of typography, colourtheory, layout design, and other design principles.
7: Create visually appealing and engaging designs for various marketingmaterials such as brochures, flyers, banners, social media graphics, andadvertisements. Develop design concepts, graphics, and layouts based oncreative briefs and brand guidelines.
8: Experience in WordPress is mandatory, other Open Sources/frameworksexperience would be considered as an added advantage, optimizing page speed ofWordPress sites, Experience with Magneto, and Shopify (preferred), Working withWordPress REST API Integration
9: Advanced knowledge of SEO ASO. - Strong understanding of GooglePlay Console, App Store Connect, Google Search Console, Google Analytics -Expert in SEO tools (Semrush, Ah-refs) and ASO tools (SensorTower, Apptweak). -High-level proficiency in MS Excel, Power point and Word.
10. Use industry-standard software and tools to create and edit designs,such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Prepare andoptimize designs for print and digital platforms, considering factors likecolor, resolution, and file size.
Requirement.
- A bachelors degree in computer science, programming, or web development.
- A minimum of 2 years front-end development and web design experience.
- Certification in SEO or Google Analytics will be beneficial.
- Experience with back-end programming languages is beneficial.
- Solid understanding of general SEO principles and the web-design process.
- Knowledge of CMS software, markdown, graphic design, website architecture, and integrations.
- Good communication and presentation skills. Must have strong knowledge of PHP, MySQL, AJAX, HTML5, JavaScript, jQuery, CSS other web development technologies
