Digital Marketing Manager

Job Description Digital Marketing Manager

Role: Digital Marketing Manager

Summary: If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

The role would require:

• Building, planning, and implementing the overall digital marketing strategy
• Managing the strategy
• Staying up to date with the latest technology and best practices
• Managing and overseeing various digital marketing channels
• Developing social media strategies
• Identifying marketplace trends
• Coordinating advertising efforts
• Experience developing and executing on-page and off-page SEO strategies
• Experience using Google Analytics to track key metrics for the company website
• Experience handling social media and email campaigns
• Experience dealing with online ad agencies
• Monitoring customer experience
• Strategies for monitoring and optimizing the customer experience
• Generating leads for the targeted projects

What You Need:

· BS/MS degree in marketing or a related field

· Proven working experience in digital marketing

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Experience in optimizing landing pages and user funnels

· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Experience in setting up and optimizing Google Adwords campaigns

· Working knowledge of HTML, CSS, and JavaScript development and constraints

· Strong analytical skills and data-driven thinking

· Up-to-date with the latest trends and best practices in online marketing and measurement

Work location: Kandivali East, Mumbai

Website: www.en-kash.com