Digital Marketing Manager

Key Responsibilities-

- Digital Marketing Strategy : Develop and implement comprehensive digital marketing strategies to drive traffic, leads, and conversions.

- Social Media Management : Oversee the creation and management of content for social media platforms, including Facebook, Instagram, LinkedIn, and Twitter. Analyze engagement metrics and adjust strategies accordingly.

- Paid Advertising : Manage paid advertising campaigns on platforms such as Meta (Facebook/Instagram), Google Ads, and others. Monitor performance and optimize for ROI.

- SEO Expertise : Conduct keyword research, on-page and off-page SEO, and website optimization to improve organic traffic and search engine rankings.

- Email Marketing : Design and execute email marketing campaigns to nurture leads and engage with customers. Monitor open rates, click-through rates, and other key metrics.

- Analytics and Reporting : Track and analyze key metrics across all digital marketing channels. Prepare regular reports to assess campaign performance and provide actionable insights.

- Collaboration and Leadership : Collaborate with internal teams, including content creators, designers, and sales, to ensure cohesive marketing efforts. Lead and mentor junior team members as needed.

- Stay Current : Keep up-to-date with the latest trends, tools, and best practices in digital marketing.