Role Summary
Lead digital marketing and performance marketing end-to-end across all platforms, including social media, search, email and website, for Deciml, a round-up investing fintech app. Create campaigns, monitor and optimise spends and track performance on a daily basis.
Responsibilities
- Plan, develop and execute digital ad campaigns, including Facebook, Instagram, YouTube, Search, Email, and any other relevant platforms.
- Monitor daily campaign performance and make optimisations across audiences, copy, assets and ad units.
- Manage campaign budgets and schedules.
- Develop a regular cadence to refresh content for both organic and paid requirements. Think creatively about campaign and content deployment and work with in-house content team to deliver the right assets for the same.
- Manage organic social media feeds, including Instagram, Facebook, LinkedIn, YouTube, etc, working
- closely with content team on requirements.
- Manage Google Analytics and Google Adwords program.
- Own and maintain digital analytics, campaign metrics and campaign reporting.
- Ensure proper tagging of all campaigns to track performance.
- Presenting recommendations to larger marketing team.
- Develop A/B and multivariate testing methodologies to improve campaign performance.
Desired Qualifications
- 3-4 years of relevant experience in Digital Marketing at scale.
- Experience working on App Marketing, Facebook Ads Manager, Google Adwords, Email Marketing, etc.
- Proven experience in delivering effective and innovative digital campaigns.
- Strong understanding of digital analytics, web metrics, with the ability to generate, analyse and interpret
- data.
- Data-driven, proficient in MS Office, especially Excel.
Desired Qualities
- Ability to think creatively about how to deploy content to drive business metrics.
- Proactive and able to work independently.
- Strong verbal and written communications skills.
- A commitment to quality and a thorough approach to the work.
- Ability to problem-solve and come up with creative solutions.
- Flexible attitude, ability to perform under pressure.
Location:
- Pune; Limited to no travel
