Job Title: Digital Marketing Manager (PPC) / Performance Marketing
Location: Bangalore, India
Experience Required: 4 or 4+ years
Company: Ctruh Technologies
About Ctruh Technologies
Ctruh Technologies is a pioneer in 3D development services, collaborating with global clients to create next-gen digital solutions. Our team is passionate about pushing boundaries in the digital and visual experience realms. We are looking for a highly skilled and data-driven Digital Marketing Manager (PPC) to lead our performance marketing efforts and help scale our brand.
Job Description
As a Digital Marketing Manager (PPC) / Performance Marketing Specialist, you will be responsible for developing, implementing, and optimizing our PPC campaigns across various digital channels. You will work closely with the marketing and creative teams to achieve growth and acquisition goals, driving traffic, conversions, and revenue through paid search and social media campaigns.
Key Responsibilities
- Campaign Strategy & Execution: Plan, execute, and manage PPC campaigns across channels (Google Ads,Meta Ads, LinkedIn, etc.) to drive targeted traffic and conversions.
- Performance Optimization: Monitor, analyze, and optimize campaigns to ensure KPIs and ROAS targets are met. Conduct A/B testing to improve ad performance.
- Keyword & Audience Research: Identify target keywords, audiences, and demographic segments to maximize campaign reach and efficiency.
- Budget Management: Manage the budget for all paid campaigns, ensuring cost-effective spending while maximizing results.
- Analytics & Reporting: Regularly provide performance reports, insights, and recommendations for continuous improvement. Use data-driven decision-making to refine strategies.
- Collaborative Work: Work closely with the content, design, and product teams to align campaign goals with broader marketing objectives.
- Trend Monitoring: Stay updated on the latest PPC and digital advertising trends and best practices.
Requirements
- Experience: 4 or 4+ years of experience in digital marketing, specifically in PPC and performance marketing.
- Technical Skills: Proficiency with Google Ads,SEO,Meta Ads, LinkedIn Ads, and other PPC platforms. Experience with analytics tools such as Google Analytics, and proficiency with A/B testing.
- Analytical Mindset: Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Communication: Excellent verbal and written communication skills with a keen eye for detail.
- Education: Bachelor's degree in Marketing, Business, or a related field.
What do we offer
- Competitive base salary with performance-based bonuses.
- Comprehensive health insurance package.
- Retirement savings plan with company match.
- Flexible working hours.
- Professional development opportunities and career advancement.
- Collaborative and inclusive work environment with team-building activities.
