We are seeking a highly motivated and experienced Digital Marketing Manager to join our team. The ideal candidate will be responsible for developing, implementing, and managing our overall digital marketing strategy. This role requires a blend of creativity, analytical skills, and strategic thinking to drive our online presence, increase brand awareness, and generate leads.
Key Responsibilities:
Developing Digital Marketing Strategy:
- Formulate and execute a comprehensive digital marketing strategy aligned with business goals.
- Identify target audiences and devise digital campaigns that engage, inform, and convert prospects into customers.
- Conduct thorough market research and analysis to identify trends, opportunities, and key insights for targeting US audiences effectively.
- Stay up-to-date with the latest trends and best practices in digital marketing, particularly within the US market, and recommend innovative strategies to enhance our online presence.
Content Creation and Management:
- Oversee the creation of engaging and relevant content for various digital channels, including website, blog, social media, email, and advertising campaigns.
- Ensure all content is optimized for search engines (SEO) and resonates with the target audience.
Social Media Management:
- Manage all social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and YouTube.
- Develop and implement social media campaigns to increase brand visibility, engagement, and customer acquisition.
Email Marketing:
- Develop and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions.
- Monitor email performance metrics and optimize campaigns for maximum effectiveness.
Paid Advertising:
- Plan and execute paid advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Monitor and analyze campaign performance, adjusting strategies as needed to optimize ROI.
Website Management:
- Collaborate with the web development team to optimize website design, navigation, and user experience to enhance digital marketing efforts.
- Utilize web analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and conversion rates.
SEO and SEM:
- Implement SEO strategies to improve organic search rankings and drive website traffic.
- Conduct keyword research, optimize website content, and monitor search engine algorithms to ensure maximum visibility.
- Manage search engine marketing (SEM) campaigns to drive targeted traffic and achieve business objectives.
Analytics and Reporting:
- Monitor key performance indicators (KPIs) across all digital marketing channels.
- Generate reports and analyze data to evaluate campaign effectiveness and identify areas for improvement.
- Provide regular updates and insights to stakeholders on digital marketing performance.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field. Advanced degree preferred.
- Proven experience as a Digital Marketing Manager or similar role, with a track record of successful digital marketing campaigns.
- Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, SEO tools, social media management tools, email marketing platforms, and advertising platforms (e.g. Google Analytics, Search Console, Tag Manager, SEMRush, etc.)
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Creative thinker with a passion for staying up-to-date with the latest digital marketing trends and best practices.
- Results-driven mindset with a focus on achieving measurable outcomes and ROI.
- Certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint) are a plus.
- Experience in AI tools will be a plus.
Our Benefits
Health & Term Insurance
Retirement Benefits
Performance Rewards
Financial Knowledge Upskill & Reskill Knowledge Sharing Leave
