Digital Marketing Manager

About Us: Atica is a leading, tech-first remote sales & revenue management company for Hotels and Hotel operators in the US, enabled by a unified tech-led solution. We are a startup, funded by the top investors in the country, like Titan Capital, DIBS. As innovators at the forefront of the industry, we strive to deliver the highest quality service to all our clients while setting new standards for efficiency and effectiveness. We aspire to build high-quality, innovative & robust software that makes an impact!

We are seeking a passionate and talented ASM to join our dynamic team.

Find more about us!

https://www.aticaglobal.com

https://www.linkedin.com/company/atica-global

Location: Pune, Maharashtra

Experience Required: 3-4 years

Joining: Immediate

Shift timings: US Shifts 5 days working (Work From Office)

Job Overview

We are seeking a dynamic and experienced Digital Marketing Manager to join our team. The ideal candidate will have a strong background in managing digital advertising campaigns, including Google Ad Words, Facebook Paid Ads, and Instagram Paid Ads. The role requires a strategic thinker with the ability to drive online marketing initiatives and lead the team towards achieving our marketing goals. This is a great opportunity for someone passionate about delivering high-impact marketing campaigns and looking to advance their career in a rapidly evolving field.

Key Responsibilities

• Develop, implement, and manage marketing campaigns that promote the company's products and services.
• Optimize paid advertising campaigns using platforms like Google AdWords, Facebook Ads, and Instagram Ads.
• Analyze and prepare reports on the performance and efficiency of campaigns.
• Identify trends and insights, and optimize spends and performance based on the insights.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Plan, execute, and measure experiments and conversion tests.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Evaluate emerging technologies, provide thoughtful leadership and perspective for adoption where appropriate.

Qualifications

• Proven experience as a Digital Marketing Manager or similar role.
• In-depth knowledge of Google AdWords, Facebook Paid Ads, and Instagram Paid Ads.
• Strong understanding of SEO and web traffic metrics.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytic tools (e.g., Google Analytics).
• Proficiency in MS Office and marketing software (e.g., CRM).
• Excellent communication and interpersonal skills.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Skills

• Analytical skills.
• Creativity and critical thinking.
• Project management.
• Team leadership.
• Communication and interpersonal skills.

Why Join Us

• Competitive Salary & Work-Life Balance.
• Work for a US company and drive digital marketing campaigns in the US market.
• Opportunity to work with a high-performance team and grow your career in digital marketing.
• Chance to directly contribute to the company's growth and marketing success.
• Work with a creative, innovative, and supportive team.

ATICA is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply.