Key Responsibilities:
SEO (Search Engine Optimization):
- Develop and implement SEO strategies to improve organic search rankings.
- Conduct keyword research, competitive analysis, and on-page/off-page optimization.
- Monitor and analyse SEO performance, using tools like Google Analytics, SEMrush, etc.
- Provide regular SEO audit reports and insights to improve performance.
SMM (Social Media Marketing):
- Design and manage social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Develop content calendars and ensure consistency in voice and messaging.
- Analyse performance metrics and optimize strategies to increase engagement, followers, and conversions.
- Manage paid social media campaigns and monitor their effectiveness.
PPC (Pay-Per-Click) Management:
- Helps in monitoring and optimizing PPC campaigns on platforms such as Google Ads, Bing Ads, and social media ads.
- Perform keyword analysis and ad copy testing to maximize ROI.
- Manage budget allocation for paid campaigns and report on campaign performance.
- Adjust bids, targeting, and strategies to ensure the best outcomes.
Team Management:
- Lead and mentor a team of digital marketers, including SEO specialists and social media marketers.
- Set clear KPIs and performance metrics for team members.
- Conduct regular team meetings, provide feedback, and guide professional development.
- Foster a collaborative work environment and encourage innovative marketing approaches.
Client Management:
- Serve as the primary point of contact for clients regarding their digital marketing strategies.
- Develop and maintain strong relationships with clients, ensuring their needs are met.
- Present reports and performance metrics to clients, offering actionable insights and recommendations.
- Understand client goals and objectives to tailor campaigns that deliver results.
Qualifications and Skills:
Education: Bachelor's degree in Marketing, Communications, Business, or related field.
Experience:
- 5+ years of experience in digital marketing, with hands-on expertise in SEO, SMM, and PPC.
- Proven experience managing marketing teams and working directly with clients.
- Experience with tools like Google Analytics, AdWords, SEMrush, and social media management platforms.
Skills:
- Strong analytical skills and ability to interpret marketing data.
- Excellent verbal and written communication skills.
- Leadership qualities with the ability to inspire and motivate teams.
- Client-focused with strong presentation and problem-solving abilities.
