Digital Marketing Manager

Digital marketing is a rapidly evolving field that requires individuals to be adaptable and highly skilled in various online marketing techniques.

A digital marketer is responsible for developing and executing online marketing strategies to promote a company's product or service to a target audience.

Job Duties and Responsibilities

Developing and managing a company's website and social media presence to increase brand awareness and drive traffic.

Creating and implementing email marketing campaigns to engage and retain customers.

Conducting market research to understand target audience behavior and preferences.

Designing and running online ads (e.g. Google Ads, Facebook Ads) to reach a wider audience.

Measuring and analyzing the success of digital marketing efforts using analytics tools and providing insights for improvement.

Staying up-to-date with digital marketing trends and technologies, and incorporating them into marketing strategies.

Collaborating with cross-functional teams (e.g. product, design, sales) to achieve marketing goals and provide support for other departments

Preferred skills

The ideal candidate for a digital marketing role should have:

A bachelor's degree in marketing, advertising, or a related field.

Strong written and verbal communication skills.

2-3 years of experience in digital marketing, with a proven track record of developing and executing successful digital marketing campaigns

Experience with digital marketing tools and platforms such as Google Analytics, Google Ad, and social media management tools.