Digital Marketing Lead

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Prepare budget and time bound execution plans.
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests.
• Manage, mentor, motivate and train the rest of the team.

Requirements:

• Atleast 5 to maximum 7 years of experience in digital marketing sphere.
• Must possess excellent communication and interpersonal skills.
• Must have professional proficiency in English language.
• Hands on experience with all marketing tools.
• Advanced knowledge in Paid ads in all paid platforms (Google Ads, FB Ads, Bing etc)
• Advanced exposure in SEO, SEM, SMM, Content marketing, Influencer marketing, Email Marketing, Affiliate marketing activities.
• Advanced experience in Analytics tools like Google Analytics and others.
• Must possess strong campaign building capabilities in both organic and paid.
• Excellent skills in Project management and client management
• Good Knowledge in research tools