About Rentokil PCI
Rentokil PCI is the leading pest control service provider in India. A Rentokil Initial brand, Rentokil PCI was formed in 2017 through a joint venture (JV) between Pest Control India, the number one pest control company in India, and Rentokil, the world's leading pest control brand. Rentokil PCI aims to set new standards for customer service having operations across 300 locations in India.
For more details: https://www.rentokil-pestcontrolindia.com
About the Role:
The incumbent is responsible for formulating and developing Digital Marketing deliverables that support marketing programs/campaigns as well as the business's overall objectives. He/she should be able to design, build and maintain the organic presence of all RPCI's brands online.
The incumbent will report to the Chief Marketing Officer - India. The incumbent will have to work as part of a multi-functional team and this involves working with the possible stakeholders across India.
Job Responsibilities:
Maintaining and developing the organic presence of all of RPCI's brands online (RPCI, PCI and Initial Hygiene)
Hands-on experience in developing and implementing SEO/E-commerce strategy and plans to achieve revenue and lead targets.
Work with the digital agency on SEO, local SEO, off-page SEO and YouTube SEO initiatives
Work with the Agency on Local Listing Optimization i.e. GMB, Online directories
Coordinating with the Global and Asia Regional Web/Search Marketing teams for website content, redesign, and CMS migration projects.
Preparation of annual, quarterly and monthly SEO Plans
Working closely with the SSD, PSD and Initial Hygiene Marketing Managers to ensure improvement in organic search metrics for the respective websites
Coordinate with Content teams on web content and blog development.
Designing and managing digital campaigns
Plan and execute Search (SEM), Display (GDN) and Video (largely YouTube), other display advertising and Social Media Marketing campaigns.
Work closely with the digital agency to deliver monthly campaigns optimized to generate the maximum number of enquiries & leads
Develop and monitor the Digital Marketing Budgets
Optimize campaigns in a way to generates a reliable customer funnel
Plan, execute, and measure experiments and conversion tests
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with internal teams to create landing pages and optimize user experience
Oversee and manage all contests, giveaways, and other digital projects.
Plan and run Email marketing campaigns via Hubspot
Responsible for regular technical audits with the agency
Proficient in handling agencies and vendors as per the business requirements
- Manage Affiliate e-commerce sites and direct conversion landing pages
Manage the listing of PSD products on Amazon, Flipkart and other e-commerce sites
Run campaigns to improve the visibility of our products on these e-commerce platforms
Generate additional revenue via these campaigns
Reporting and evaluation
Measuring and reporting on the performance of all Digital Marketing Campaigns and assessing against goals (ROI and KPIs)
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Manage and analyze customer data for direct marketing initiatives e.g. Hubspot
Keeping up to date with all industry updates i.e. Google App updates, Social Media updates etc.
Key Result Areas:
Maintaining Digital Marketing campaigns
Digital Strategy Development
Conversions
SEO
Competencies (Skills essential to the role):
Expert in Search Marketing, especially in Search Engine Optimization (SEO)
SEO, Technical SEO, Off Page SEO, Local SEO/GMB, Website tracking/measurement, Google Tag Manager, Youtube SEO, Google Search Console, Google Trends etc.
Able to develop clear SEO plans and execute them
Expertise in developing, implementing and optimizing Digital Marketing strategies and campaigns - SEM, Video, Email Marketing, Display campaigns etc.
Experience in/certified in Google Analytics, Ads, GMB/local SEO, Hubspot, Call tracking software, Chatbot, Google Data studio
Strong research, analytical and reporting skills
Intermediate knowledge of Excel/Google Sheets
Able to work independently
Able to understand website structures, codes/snippets
Requirements:
Educational Qualification / Other Requirement:
Master's degree in Marketing, Digital Marketing, Business Administration, IT or any other related field. An equivalent of the same in working experience is also acceptable for the position.
10+ years of working across SEO, SEM and experience in the relevant field
Proficient in the use of computer applications and systems especially with Excel, word and PowerPoint (or its equivalent).
Excellent written and verbal communication skills
Technical certifications in digital marketing, SEO, and digital marketing tools
Experience with Hubspot Marketing and Magnolia is a plus
Role Type / Key working relationships:
Individual Contributor
Internal team
External stakeholders
Benefits:
What can you expect from RPCI
Our values lie at the core of our mission and vision. We believe that it's our people who make our company what it is. We believe in:
Safety
Integrity
Innovation
Learning & Development
Open & Transparent
Performance Orientation
