Digital Marketing Lead

Job Responsibilities:

Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

Monitor website performance, search engine rankings, and organic traffic using SEO tools such as Google Analytics, Google Search Console, and SEMrush.

Managing profiles and pages on social networking sites including Facebook, Twitter, LinkedIn, Instagram, and other community sites.

Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc).

Proven Experience with Reporting Tools (Looker Studio)

Identify trends and insights, and optimize spending and performance based on those insights.

Collaborate with internal teams to create landing pages and optimize the user experience.

Experience in setting up and optimizing Google AdWords campaigns.

Experience of working in a digital marketing agency.

Up to date with the latest trends and best practices in online marketing and measurement.

Experience with A/B and multivariate experiments.

Working knowledge of WordPress development and constraints is a plus.

Skills:

Proven experience in the B2B industry.

Social and Digital Media campaign strategy and execution.

Ability to conduct webinars.

High-level proficiency in MS Excel, PowerPoint, and Word.

Brainstorm new and creative growth strategies.

Excellent communication and interpersonal skills.

Strong analytical skills and data-driven thinking.

Ability to multitask and prioritize in a fast-paced environment.

Stay updated on SEO best practices, algorithm updates, and industry trends through continuous learning and research.

Ability to run PPC ads, set up and run marketing campaigns on digital marketing tools.

Ability to plan and execute marketing activities with timelines.