Digital Marketing Job Requirements and Responsibilities:- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.- Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.- Evaluates emerging technologies.
Provides thought leadership and perspective for adoption where appropriate
Job Type: Part-time
Expected hours: 30 per week
Schedule:
Morning shift
Supplemental Pay: Quarterly bonus
Work Location: In person
