Role & responsibilities- Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with the company's overall business objectives.
Digital Channels:
Oversee all digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media, content marketing, email marketing, and display advertising.Analytics:
Leverage data analytics to track and measure the performance of digital marketing campaigns, identify trends, and optimize strategies.Brand Building: Develop and execute digital marketing campaigns to enhance brand awareness, reputation, and engagement.
- Customer Acquisition: Drive customer acquisition through effective digital marketing strategies.
Customer Retention:
Implement strategies to retain existing customers and increase customer loyalty.Innovation:
Stay up-to-date with the latest digital marketing trends and technologies, and explore new opportunities to drive innovation. Budget Management: Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
Master's degree in marketing, business administration, or a related field.
- Minimum 5 years of experience in digital marketing leadership roles, preferably in the FMCG industry.
Proven track record of success in developing and executing effective digital marketing campaigns.- Strong understanding of digital marketing principles, including SEO, SEM, social media, content marketing, and email marketing.
Proficiency in data analysis tools and marketing automation platforms.
- Excellent analytical and problem-solving skills.
Strong leadership and interpersonal skills.- Ability to collaborate effectively with cross-functional teams.
Job Type: Full-time
Benefits: Life insurance
Schedule:
Supplemental Pay:
Work Location: In person
