Job Overview
We are seeking a highly skilled and creative Digital/Performance Marketer to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing and managing our overall digital marketing strategy. This role requires a deep understanding of various digital channels, including social media, digital marketing, email marketing, content creation, and paid advertising, with the goal of driving brand awareness, engagement, and conversion.
Responsibilities
- Develop and execute a comprehensive digital marketing strategy aligned with business goals.
- Identify target audience and create tailored campaigns to reach and engage them effectively.
- Create compelling and shareable content for various digital platforms.
- Manage the content calendar, ensuring timely and relevant delivery of content.
- Oversee and implement social media campaigns to increase brand presence and engagement.
- Monitor social media trends and implement strategies to stay ahead in the digital landscape.
- Optimize website content for search engines to improve organic visibility.
- Stay updated on SEO trends and algorithm changes to adapt strategies accordingly.
- Develop and execute email marketing campaigns to nurture leads and drive conversions.
- Monitor and analyze email campaign performance, making data-driven improvements.
- Manage and optimize paid advertising campaigns across various platforms.
- Monitor budgets, ROI, and performance metrics to ensure campaign effectiveness.
- Utilize analytics tool to track and report on Key Performance Indicators (KPIs) Requirements
- In-depth knowledge of digital marketing channels, tools, and best practices.
- Proficiency in analytics tools such as Google Analytics and social media insights.
- Knowledge and/or Experience about Performance Marketing
- Solid understanding of SEO principles and best practices.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Bachelor's degree in Marketing, Communications, or a related field.
- It's a plus if you have any certifications in the related field.
If you are passionate about staying ahead of digital marketing trends and driving impactful campaigns, we invite you to apply and contribute to our team's success
Skills: digital,digital marketing,media marketing,social media marketing,lead generation,strategy,social media,performance marketing
