Roles & Responsibility:
Strategy Development:
- Create and Implement Digital Marketing Strategies: Develop comprehensive plans that align with the company's goals, focusing on various channels such as social media, SEO, email marketing, PPC, and content marketing.
- Market Research: Analyze market trends, consumer behavior, and competitor strategies to identify opportunities and threats. Team Management: 1. Lead and Mentor a Team: Manage a team of digital marketers, designers, content creators, and analysts, providing guidance, support, and professional development.
- Coordinate Across Departments: Work closely with other departments such as sales, product development, and customer service to ensure cohesive marketing efforts.
Campaign Management:
- Oversee Campaign Execution: Plan, execute, and optimize digital marketing campaigns across various channels.
- Budget Management: Allocate and manage budgets for different digital marketing activities and ensure efficient use of resources.
Performance Analysis:
- Track and Analyze Metrics: Monitor key performance indicators (KPIs) and use data analytics tools to evaluate campaign performance.
- Report and Optimize: Generate reports on campaign effectiveness and make data driven decisions to optimize future strategies.
Brand Management:
- Maintain Brand Consistency: Ensure that all digital marketing efforts align with the company's brand voice and messaging.
- Enhance Online Presence: Develop strategies to improve the brand's visibility and engagement online.
Technology and Trends:
- Stay Updated: Keep abreast of the latest digital marketing trends, tools, and technologies.
- Implement New Tools: Evaluate and integrate new technologies and platforms to enhance marketing efforts.
Skills and Qualifications
Leadership and Communication: Strong leadership, team management, and communication skills to effectively direct and motivate a team.
Analytical Skills: Ability to interpret data and metrics to make informed decisions.
Technical Knowledge: Familiarity with digital marketing tools, platforms, and analytics software.
Creativity and Innovation: Ability to develop creative strategies and campaigns that resonate with target audiences.
Experience: Proven experience in digital marketing roles, often with a background in managing large-scale campaigns and teams.
Job Type: Full-time
Pay: 40,000.00 - 80,000.00 per month
Schedule: - Day shift
Education:
Experience:
- Digital marketing: 6 years (Preferred)
* total work: 7 years (Preferred)
Work Location: In person
