We are seeking a dynamic and creative individual to join our team as a Digital Marketing & Frontend Designer skills. This role requires a versatile skill set encompassing digital marketing strategies and frontend design expertise. The ideal candidate will be able to seamlessly blend marketing principles with visually appealing design elements to create engaging and effective digital content. If you have a passion for both marketing and design and thrive in a fast-paced environment, we encourage you to apply.
Role Description
This is a full-time on-site role for a Digital Marketing & Frontend Designer at Sinope Softwares in Bengaluru. The Digital Marketing & Frontend Designer will be responsible for designing graphics, creating branding, creating websites, and assisting with marketing efforts.
Responsibilities:
Digital Marketing:
- Develop and implement comprehensive digital marketing strategies to increase brand visibility, drive traffic, and generate leads.
- Manage all aspects of digital advertising campaigns, including PPC, display ads, and social media advertising.
- Conduct market research and competitor analysis to identify opportunities for growth and optimization.
- Create and optimize landing pages and conversion funnels to maximize user engagement and lead capture.
- Monitor and analyze key performance metrics to track campaign performance and make data-driven decisions.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies accordingly.
Frontend Design:
- Design and develop visually appealing and user-friendly website interfaces using HTML, CSS, and JavaScript.
- Collaborate with backend developers to ensure seamless integration of frontend and backend functionalities.
- Optimize website performance and responsiveness across various devices and browsers.
- Create wireframes, mockups, and prototypes to communicate design concepts and gather feedback.
- Incorporate user experience best practices to enhance usability and accessibility.
- Work closely with the marketing team to translate marketing objectives into compelling visual elements and interactive features.
- Continuously iterate on designs based on user feedback, usability testing, and industry trends.
Qualifications: Overview:
- Branding and Graphic Design skills
- Experience with designing graphics for websites and marketing materials
- Marketing skills and the ability to assist with marketing efforts
- Excellent written and oral communication skills
- Bachelor s degree in Graphic Design, Marketing, or a related field
- Experience with using design software, such as Adobe Photoshop or Illustrator
- Experience with HTML, CSS, or JavaScript is a plus
- Experience with content management systems (e.g., WordPress, Shopify) and email marketing platforms (e.g., Mailchimp).
- Certification in digital marketing or frontend development would be a plus.
Specializations:: Digital Marketing:
- Bachelor s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, with a focus on PPC, SEO, social media, and email marketing.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, and Google Analytics.
- Excellent communication and collaboration skills.
Specializations:: Frontend Design:
- Bachelor s degree in Web Design, Graphic Design, Computer Science, or a related field.
- Extensive experience in frontend development using HTML5, CSS3, JavaScript, and responsive design frameworks (e.g., Bootstrap).
- Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, XD) or Sketch.
- Solid understanding of UX/UI principles and best practices.
- Strong attention to detail and a passion for creating visually appealing designs.
- Ability to work effectively in a team environment and collaborate with cross-functional teams.
Benefits:
- Competitive salary and performance-based bonuses.
- Professional development opportunities and tuition reimbursement.
- Vibrant and collaborative work culture with opportunities for growth and advancement.
