Description
We are looking for a Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. The person should be a self-starter, creative, and have a passion for digital marketing.
Responsibilities
- Develop and implement digital marketing campaigns across various channels (e.g. SEO, SEM, social media, email, mobile, and display advertising)
- Manage and optimize campaigns to achieve set KPIs and ROIs
- Analyze and report on the performance of campaigns and recommend changes to improve results
- Collaborate with cross-functional teams to develop and execute marketing strategies
- Stay up-to-date with the latest trends and best practices in digital marketing
- Create and manage content for various digital channels
- Assist in the planning and execution of events and trade shows
- Monitor and manage the company's online reputation
Skills and Qualifications
- Bachelor's degree in marketing, communications, or related field
- 0-3 years of experience in digital marketing
- Proficient in Google Analytics, Google AdWords, and other relevant tools
- Experience with social media platforms (e.g. Facebook, Twitter, LinkedIn, Instagram)
- Knowledge of SEO, SEM, email marketing, and mobile marketing best practices
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving skills
- Ability to work independently and as part of a team
