Digital Marketing Expert

Job Title: Digital Marketing Expert

Location: [Bangalore]

Department: Marketing

Reports To: Marketing Manager/Director

Job Overview:

We are seeking a highly skilled and creative Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company's products and services. The Digital Marketing Specialist will enhance our brand awareness, drive website traffic, and increase conversions through various digital channels.

Key Responsibilities:

Digital Marketing Strategy:

Develop and execute digital marketing strategies to drive brand awareness, engagement, and conversions.

Analyze performance metrics and adjust strategies to optimize results.

Content Creation and Management:

Create and manage compelling content for digital platforms, including social media, blogs, email campaigns, and website updates.

Ensure content is optimized for SEO and aligns with brand voice and messaging.

Social Media Management:

Develop and implement social media strategies across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).

Monitor and engage with social media audiences, respond to inquiries, and manage community interactions.

SEO and SEM:

Conduct keyword research and implement on-page and off-page SEO strategies to improve search engine rankings.

Manage and optimize pay-per-click (PPC) campaigns, including Google Ads and social media ads.

Email Marketing:

Design and execute email marketing campaigns, including newsletters, promotional offers, and automated workflows.

Analyze email performance metrics and adjust strategies to improve open and click-through rates.

Analytics and Reporting:

Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and CRM systems.

Provide actionable insights and recommendations based on data analysis.

Campaign Management:

Plan, execute, and manage digital advertising campaigns, including budget allocation and performance tracking.

Collaborate with graphic designers, copywriters, and other team members to create high-quality campaign materials.

Market Research:

Conduct research to understand market trends, competitor strategies, and customer preferences.

Use insights to inform marketing strategies and tactics.

Collaboration:

Work closely with the marketing team and other departments to ensure alignment with overall business goals and objectives.

Collaborate with external agencies or vendors as needed for specialized services.

Qualifications:

Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience: 2-3 years of experience in digital marketing, with a proven track record of successful campaigns and strategies.

Skills:

Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEO tools).

Strong understanding of SEO, SEM, social media marketing, and email marketing.

Excellent written and verbal communication skills.

Ability to analyze data and derive actionable insights.

Creative thinking and problem-solving skills.

Familiarity with content management systems (CMS) and marketing automation tools.

Certifications (Preferred but not required):

Google Analytics Certified

Google Ads Certified

HubSpot Content Marketing Certified

Job Types: Full-time, Permanent

Pay: 18,

• 00 - 28,000.00 per month
  
  Jadwal:
• Day shift

Tunjangan:

• Health insurance

Provident Fund
Upah Tambahan:

• Performance bonus

Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)

Google Ads Certified: 2 years (Preferred)

Language:

• English (Preferred)

Kannada (Preferred)

• Telugu (Preferred)

Work Location: In person

Application Deadline: 02/08/2024