Digital Marketing Expert

Key Responsibilities:

• Develop and Execute Digital Marketing Strategies:

Create and implement comprehensive digital marketing strategies to enhance brand awareness, drive traffic, and generate leads.

• Monitor and analyze the performance of campaigns and make adjustments as needed.

Social Media Marketing:

• Manage and grow the company's social media presence across various platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).

Create engaging content tailored to each platform's audience.

• Develop and execute social media campaigns, including promotions, contests, and influencer collaborations.

Monitor social media trends and incorporate them into the marketing strategy.

• Search Engine Optimization (SEO):

Conduct keyword research and implement SEO best practices to increase organic traffic.

• Optimize website content, including landing pages, blogs, and product descriptions.

Work with the web development team to ensure SEO best practices are properly implemented on newly developed code.

• Monitor and analyze SEO performance using tools like Google Analytics, Search Console, and SEO software.

Content Marketing:

• Develop and manage content marketing strategies to attract and engage target audiences.

Create high-quality content including blogs, infographics, videos, and whitepapers.

• Collaborate with designers, writers, and other team members to produce content.

Pay-Per-Click (PPC) Advertising:

• Plan and execute PPC campaigns across various platforms (e.g., Google Ads, Bing Ads).

Monitor and optimize campaigns to maximize ROI.

• Analyze campaign performance and provide regular reports.

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads and retain customers.

Create segmented email lists and tailor messages to specific audiences.

• Track and analyze email campaign performance.

Analytics and Reporting:

• Utilize web analytics tools to measure the effectiveness of marketing campaigns.

Generate detailed reports on campaign performance and provide actionable insights.

• Track and report on key performance indicators (KPIs) such as traffic, conversion rates, and ROI.

Collaboration and Team Management:

• Work closely with the sales, product, and design teams to ensure cohesive marketing efforts.

Manage and mentor junior digital marketing staff as required.

• Stay up-to-date with industry trends and emerging digital marketing technologies.

• Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field.

• Proven experience in a digital marketing role, preferably within a similar industry.

Strong understanding of SEO, social media, content marketing, email marketing, and PPC.

• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, SEMrush, Moz, HubSpot, and social media management tools.

Excellent written and verbal communication skills.

• Creative thinker with strong problem-solving skills.

Ability to work independently and as part of a team.

• Up-to-date with the latest trends and best practices in digital marketing.

Job Type: Full-time

Benefits:

• Flexible schedule

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 2 years (Preferred)

Digital marketing: 2 years (Preferred)

Work Location: In person