We are looking for a talented Digital Marketing Expert to join our team & lead online marketing initiatives. The ideal candidate works collaboratively with core marketing, product marketing, product & sales team & a relentless focus on what is best for the consumer & the organisation.
Skills Required:- Understanding of Digital Marketing Concepts & should be familiar with SEO marketing techniques.
- Google Analytics, Web Analytics Tools, Google Advertising
- Good analytical skills to analyse & measure the effectiveness of digital campaigns.
- Understanding of how Digital integrates with the overall Marketing strategy & helps with brand identity
- Engagement all the way to creating demand in the market for the products and services.
- Knowledge & understanding of technological trends.
- Good interpersonal skills to communicate effectively & collaborate with different teams.
Roles & Responsibilities:- Assist in the formulation of strategies to build a lasting digital connection with customers.
- Support in the planning & execution of all the SEO, web, social media, email & display marketing campaigns for the marketing team.
- Working collaboratively with core marketing, product marketing, product & sales team & a relentless focus on what is best for the consumer & the organisation.
- Plan & monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook, etc,) in line with brand building & positioning strategies.
- Launch optimised online adverts through Google Adwords, Facebook etc. to increase company & brand awareness.
- Be actively involved in SEO efforts (keyword, image optimisation etc.), Keeping up-to-date with trends in social media.
- Assist and proactively support in preparation of newsletters & promotional emails & organise their distribution through various channels.
- Assist the content writer & provide creative ideas for content marketing and updating of RootAMZ & all other websites.
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends & keep strategies up-to-date.
Experience:
2-3 years (Required)
Perks & Benefits:
One of the greatest advantages of being part ofRootAMZis the opportunity to collaborate with exceptionally talented individuals! Experience firsthand what it's like to work in a fast-paced, venture-backed art company.
- Paid time off & Wellness Day
- Bereavement
