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Job Summary:
We are seeking a versatile Digital Marketing Specialist to join our team. The ideal candidate will manage our social media presence, optimize Google Ads campaigns, and enhance social media performance to increase traffic and sales.
Responsibilities:
Develop and implement social media strategies.
Manage and optimize Google Ads campaigns.
Conduct keyword research and audience analysis.
Create and optimize social media content.
Monitor and report on campaign performance.
Stay updated with the latest digital marketing trends and best practices.
Collaborate with the marketing team to align strategies.
Conduct A/B testing and analyze data to improve performance.
Engage with the audience and respond to inquiries on social media.
Provide regular performance reports and insights.
Requirements:
Proven experience in social media management, Google Ads, and SMO.
Strong understanding of digital marketing concepts and best practices.
Proficiency with social media platforms and tools.
Experience with Google Analytics and other reporting tools.
Excellent communication and writing skills.
Strong analytical and multitasking abilities.
BSc/BA in Marketing, Digital Media, or a related field.
Google Ads certification is a plus.
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Date Posted: 07/08/2024
Job ID: 87809043