Skills:
Google ads, meta ads, Digital Marketing, Digital Strategy, Social Media Marketing, Social Services,
SourceURL:file:///home/user/Desktop/JD for all profile/JD- Google&FB Ads.docx
Introduction to Evitamin
Incepted in the year 2015, Evitamin started its journey as a service sector startup with an ambitious vision of becoming a local turned global digital marketing, Information Technology, and marketplace pioneer. The story of the eight years that followed is nothing short of an inspiration for many.
Based in Indore, Evitamin caters to more than 1000 clients all over the world. When it comes to services, Evitamin has mastered it all. Information Technology; Website design and development, Product development, Search Engine Optimization, Paid Marketing, Content Marketing, and Marketplace Management; Evitamin is every brand's one-stop solution.
Evitamin is a powerhouse of more than 300 experts offering complete IT and Branding solutions.
Position Overview
As an Ad Specialist, you will be responsible for creating and executing effective online ad campaigns for our clients, with the goal of generating new patient leads and growing their practices.
Roles & Responsibilities
- Create compelling ad copy and design for split testing, ensuring it aligns with the target audience and campaign objectives.
- Design and create visually appealing images that enhance the effectiveness of the ads.
- Upload ads into the respective Ads Manager platforms (Facebook Ads Manager and Google Ads ) while ensuring proper targeting and ad settings.
- Monitor the performance of ads on a daily basis, analyzing key metrics such as click-through rates (CTR), cost per click (CPC), and cost per thousand impressions (CPM).
- Generate regular reports on ad performance, providing detailed insights and recommendations to optimize campaign performance.
- Identify underperforming ads and take proactive measures to stop them, minimizing unnecessary spending.
- Collaborate with stakeholders to understand their evolving needs and create new ads or modify existing ones to meet campaign objectives.
- Provide weekly reports summarizing key metrics, performance trends, and actionable recommendations for improvement.
- Provide a seasonal ads calendar that outlines key holidays and events relevant to the target audience, along with suggested ad campaigns to maximize engagement and conversions.
Qualifications
- Proven experience of 2+ years as an Ads Specialist, with a focus on Facebook and Google Ads.
- In-depth knowledge of Facebook Ads Manager and Google Ads platforms, including campaign setup, targeting options, ad formats, and bidding strategies.
- Strong analytical skills and the ability to interpret data to optimize ad performance.
- Proficiency in creating compelling ad copy and design that drives engagement and conversions.
- Excellent understanding of conversion tracking and measurement using conversion pixels.
- Ability to work independently and manage multiple campaigns simultaneously, adhering to deadlines.
- Strong communication skills to effectively collaborate with team members and stakeholders.
- Experience in split testing and data-driven decision-making.
Certifications in Facebook Blueprint and Google Ads will be a plus.
