This role will report to the Digital Marketing Manager as part of marketing and communications team focused on
- Manage and update website content calendar
- Monthly reporting on webpage updates and review requirements liaising with key stakeholders across the business
- SEO Keyword research and make recommendations to improve our organic search engine rankings for priority keywords
- Analysis and monthly reporting on website traffic, paid campaigns, enquiries and ROI
- Supporting Digital Marketing Manager on email campaigns and reporting
- Support Digital Marketing Manager on website navigation and optimisation
- Collaborate with Digital Marketing Manager on advertising on LinkedIn and AdWords
- Analyse and implementation of backlinks
- Assist with Trello board management working with our webmaster
- Manage data capture lists and event contact list management
- Build custom tracking reports in tools such as Google Analytics 4 and Lookerstudio
- SEO keyword tracking and reporting
- Manage manual report updates in Google Sheets and Excel
