Digital Marketing Executive

The Digital Marketing Executive is responsible for developing and implementing effective Search Engine Optimization (SEO) and Social Media Marketing (SMM) strategies to enhance brand visibility, drive website traffic, and engage target audiences. This role requires a strong understanding of SEO principles, social media platforms, and content creation to optimize digital presence across various channels.

Responsibilities

• Develop and execute SEO and SMM strategies to increase website traffic and engagement.
• Conduct keyword research and optimize website content for search engines.
• Manage social media platforms to enhance brand presence and engagement.
• Create compelling content for social media posts and campaigns.
• Monitor and analyze SEO and SMM performance metrics, adjusting strategies as needed.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2+ years of experience in SEO and SMM.
• Proficiency in SEO tools (e.g., Google Analytics, SEMrush) and social media management platforms.
• Strong analytical skills with the ability to interpret data and make recommendations.
• Excellent communication and creative writing skills.