Working on google analytics for goal set-up, report generation, website study, visitor analysis, social media tracking, AdWords tracking, and various other tools.
Track and measure SEO and Google Analytics metrics and Facebook, Instagram and provide reports
Measure and report performance of all digital marketing campaigns using a variety of Web analytics tools (Google Analytics, WebTrends, SEMrush, MOZ etc.)
Managing all social media platforms i.e. Facebook, Instagram, Twitter, LinkedIn, etc.
Evaluate competitor s digital marketing strategies and create new plans to mitigate the same.
Be actively involved in SEO efforts (keyword, image optimization etc.)
Conducting regular research to keep abreast of the latest trends/ updates in digital: what is new in google /SEM / LinkedIn/etc.
Coordination with vendors to get the tasks completed on time
Improve the user experience on the company s website (include design, plugins, new features and usability).
